28/05/2015 Matt Horne

5 Ways You’re Using Facebook Wrong

Facebook has been around for 10 years now. 10 years. That’s almost the same age as 25% of the world*

In that decade Facebook has become one of the most used websites in the world. With its social plugins and Open Graph protocol it’s integrated its self in to the World Wide Web, and has became a leading traffic source for websites across the globe.

And it’s reached these huge heights without an official user manual. Which is why you’ve been using it wrong all this time. Don’t believe me? Here are just 5 ways you’re using Facebook wrong right now.

Tagging Your Friends In Comments Instead Of Sharing

So you’ve seen an amazeballslolz video of a panda sneezing on a cat’s face and you’ve just got to share it with your mate Dave who’s well in to animal sneezing.

How you're sharing things on Facebook wrong

What do you do? Write Dave’s name in the comment box? YOU’RE DOING FACEBOOK WRONG.

Comments are for commenting on a post. The clue is in the title.

The #facebook comment box is for commenting, not tagging your friends, it's kind of in the name Click To Tweet

Unless the word “Dave” is your monosyllabic word of choice for providing a favourable review of something, “oh yeah that’s well Dave”, this is not the place for names.

There’s a “share” button on posts for a reason. It’s for sharing things you’ve found with your friends on Facebook. Next time you see something Dave would like, try clicking “share” and see what happens.

Facebook share post options
Oh my god it’s full of share options

Why use one of these options instead of writing “Dave” in the comments? Because it lets  you control the privacy of any conversation between you and your friends that might follow.

Instead of you all agreeing how superawesomeyolo the video is then going off on a tangent about when you should next meet up for drinks so you can all look at Facebook together in the same room, on a public post, you can all agree how superawesomeyolo the video is then go off on a tangent about when you should next meet up for drinks so you can all look at Facebook together in the same room, on a post only you and your friends can see – you know, the people that need to see your social plans.

Linking Twitter To Facebook

Why is this still happening?

Linking Twitter to Facebook

Linking your Facebook and Twitter accounts, whether personal or a business page, is just wrong.

Seriously, why are people still linking #twitter to #facebook - it's just wrong Click To Tweet

Seriously why is this still happening?

Missing Updates From Your Favourite Pages

You might have heard complaints flying around about Facebook killing Organic Reach. And it’s true, Facebook pages are finding that their posts are seen by less of their fans than ever before.

If you’ve just rolled over and let Facebook dictate what page posts you should see in your feed, you’re doing Facebook wrong.

Olive Garden Star Wars real time marketing on Facebook
If you also missed this amazing bit of real time marketing from Olive Garden, you’ve done Facebook wrong

Here’s how you can make sure you never miss an update from your favourite brands trying to “join the conversation” by posting hilarious real time marketing.

How to get page notifications on Facebook
Now you’ll never miss awesome brand lolz

Just head to the page you never want to miss a thing from, and click on the “Liked” icon. This will bring up a menu where you can select to “Get Notifications”.

Here's a quick tip to make sure you never miss a post from a #facebook page again Click To Tweet

Now every time the page makes a post to Facebook, you’ll get a notification, making sure you never ever ever ever miss out on the super important things that brand tries to sell you.

Forgetting About Links To Interesting Content

It happens to all of us. You’re scrolling through your timeline on Facebook and see a must read link, but you don’t have time to click it right now because you need to get back to your desk. 15 minutes is really pushing the work poo time allowance after all.

JK Rowling clickbait link on Twitter
Oh no, I don’t have time to see what this awesome tweet was – hopefully I remember to come back to it later

But if you just hope to remember to find the post in your feed next time you got to skive in the toilet, you’re doing Facebook wrong.

There’s a handy feature in Facebook that lets you save posts you see in the feed for consumption later. Just click the little down arrow in the top right corner of the clickbait that’s caught your eye.

Facebook's save for later feature
OMGWTFBBQ Save link? Now you’ll never miss some clickbait again

The post will then be added to your “Saved posts” section of the Facebook app. So now you can just stash that clickbait for reading later, like when you’re on the toilet at home.

Posting Baby Photos

Congratulations, you’ve procreated. We get it, you’re very proud of what you created after a drunken night of fumbling 9 months ago. The miracle of birth is a wonderful thing.

But lets be honest here. Out of you 1,000 Facebook friends, only 10 of them actually want to see pictures of your offspring, and one of them is your partner. The rest of us just think your pride and joy looks like a confused alien.

If you’re posting photos to your entire Facebook friendlist of your child doing things that children do, like breathing, smiling or just generally not being dead, you’re doing Facebook wrong.

Facebook has a new feature called “Scrapbooks“, which allow parents to create an album for their precious being and tightly control who sees their photos.

Thanks to #facebook scrapbooks you never need to annoy your friends with baby photos again Click To Tweet

You can also use Scrapbooks if you’re one of those families that has a dog/cat for a baby instead.

And if you’re one of those people that spends ages complaining about people posting pictures of babies to Facebook, you’re also doing Facebook wrong. If you don’t want to see pictures of babies in your timeline, as the advert says, there’s an app for that.

The End

So there you go, 5 ways you’ve been using Facebook wrong. Hopefully you’ve learnt something today.

As ever, comments are welcome below. And if you need any more help using Facebook, or any other social media channel, get in touch.

*very very roughly almost, based on 26.3% of the world’s population are under 15

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Matt Horne

Freelance digital marketing and social media consultant dedicated to making your internet awesome.

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